T Mobile customers will get high speed data coverage throughout Europe this summer at no extra cost.
Cell service isn’t the sexiest topic in the world, but if you do any amount of travel at all it’s actually really important. And for that reason, I got excited for T Mobile’s Thursday announcement: All “simple choice” customers will get “unlimited high-speed data across all of Europe.”
The new offering goes into effect on July 1 and lasts until Aug. 31. The company promises that “if you travel with T-Mobile, your phone just works — exactly like it should — at exactly $0 extra for unlimited data and texting.”
That’s a great promise, though in the past our actual experience fell quite a bit short of it; in Turkey, my phone didn’t “just work” and I had to repeatedly call get the company to activate it.
Hopefully these new changes will solve problems like that. And if they do, it’ll be great; though T Mobile already offered data overseas, it was not particularly fast in my experience.
T Mobile is also giving anyone who travels on a domestic U.S. flight, including non-T Mobile customers, a free hour of Gogo wifi this weekend. (Gogo is absolutely terrible, but hey it’s something.)
T Mobile isn’t the biggest or most popular carrier in the U.S., but it’s comparatively aggressive move to increase overseas data illustrates what seems to be a trend to more globalized cell coverage. Though there are downsides to being always connected, travel is becoming ever more tech-reliant — phones are handy-to-essential for things like Uber, Airbnb, or booking last minute flights — so this trend toward better coverage is a good thing for most travelers.
And hopefully we’re not too far away from seamless, affordable, cell coverage for travelers no matter where they go.
— Jim Dalrymple II