Disneyland admission prices have been climbing for years, but last week the park announced a new plan: surge pricing.
The idea is that the cost of a ticket will be more on a busy day, and less on slow days, the The Los Angeles Times reported. It’s kind of like Uber, or the way airlines hike their fares during peak travel times.
Here are the new admission prices:
• $95 on a “value” day
• $105 on a “normal” day
• $119 on a “peak” day
The new pricing began Sunday and applies to both Disneyland and California Adventure. The Times also reported that “30% of the days will be “value” days, 44% will be “regular” days and 26% will be “peak” days.” (Up until Sunday, a ticket to Disneyland cost $99.)
Having grown up in Southern California, and now having returned, I’ve been to Disneyland quite a few times on both busy and slow days. And the difference is night and day; while it can be a lot of fun when no one is there, it’s a nightmare when it’s so crowded you can barely move.
So, ultimately, this move seems like a positive thing (even if it is really just a way for Disney to make more money). Either way it’ll still probably be crowded most of the time, but hopefully this pricing scheme will even out crowds, or at least give a few people an incentive to try the park on an off day.
And if you’re planning a visit to Disneyland, make sure you don’t miss out on the many other unique, uncrowded, and intellectually engaging this things to do in Southern California. Here are a few:
— Jim Dalrymple II
Cover photo courtesy Joe Penniston